Tesco
Horsemeat

In response to the horse meat incident we created a set of four ads. Our aim was to just speak to people honestly about what had been going on. No frills, no dodging the subject, just saying it how it is and setting out Tesco's ambition for change.

It caused a bit of a stir with the media comparing it to poetry, it was in the Evening Standard and the BBC, it was even on The One Show.