https://sophiebodoh.com sophiebodoh Mon, 03 Jun 2019 21:37:46 +0000 https://sophiebodoh.com en https://sophiebodoh.com/Project-Nav Mon, 06 May 2019 14:53:15 +0000 sophiebodoh https://sophiebodoh.com/Project-Nav Index &nbsp; Next︎ &nbsp; https://sophiebodoh.com/Wizards-Unite-A-Message-From-The-Ministry Mon, 03 Jun 2019 21:37:46 +0000 sophiebodoh https://sophiebodoh.com/Wizards-Unite-A-Message-From-The-Ministry Wizards Unite A message from The Ministry <img width="5671" height="3781" width_o="5671" height_o="3781" data-src="https://freight.cargo.site/t/original/i/f0269a8fceefd762807b4daf16be459a0d0b0217fd922f8794cd7fa297031a90/JA-Harry-Potter-J19-14.jpg" data-mid="124486309" border="0" src="https://freight.cargo.site/w/1000/i/f0269a8fceefd762807b4daf16be459a0d0b0217fd922f8794cd7fa297031a90/JA-Harry-Potter-J19-14.jpg" /><img width="5870" height="3913" width_o="5870" height_o="3913" data-src="https://freight.cargo.site/t/original/i/c1a96ed11fca451c8df0bbc8a402a9ad1a26449ed86179dce0a74d056f5a34ad/JA-Harry-Potter-J19-2.jpg" data-mid="124486344" border="0" src="https://freight.cargo.site/w/1000/i/c1a96ed11fca451c8df0bbc8a402a9ad1a26449ed86179dce0a74d056f5a34ad/JA-Harry-Potter-J19-2.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/13da664a036eb6afe332648fb42ef74ea4eb14d2f1a74ce10b960c90bbad0f55/8Q3A0484.jpg" data-mid="124486037" border="0" src="https://freight.cargo.site/w/1000/i/13da664a036eb6afe332648fb42ef74ea4eb14d2f1a74ce10b960c90bbad0f55/8Q3A0484.jpg" /><img width="6570" height="4380" width_o="6570" height_o="4380" data-src="https://freight.cargo.site/t/original/i/bd68450832c39a0b52bcf0922a1b162823f468cfeb5d18f29fd8061a80676292/8Q3A0572.jpg" data-mid="124486102" border="0" src="https://freight.cargo.site/w/1000/i/bd68450832c39a0b52bcf0922a1b162823f468cfeb5d18f29fd8061a80676292/8Q3A0572.jpg" /><img width="6582" height="4388" width_o="6582" height_o="4388" data-src="https://freight.cargo.site/t/original/i/17bbf2f84b9381a7c5e6f577e8a96f93565f6486b494510acaf1dfccff01d306/8Q3A0539-1.jpg" data-mid="124486071" border="0" src="https://freight.cargo.site/w/1000/i/17bbf2f84b9381a7c5e6f577e8a96f93565f6486b494510acaf1dfccff01d306/8Q3A0539-1.jpg" /><img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/72e2f919caded34a4fde478085fce6ea72971b3905bc88d7c9b6e14a0aa93549/8Q3A0613.jpg" data-mid="124486250" border="0" src="https://freight.cargo.site/w/1000/i/72e2f919caded34a4fde478085fce6ea72971b3905bc88d7c9b6e14a0aa93549/8Q3A0613.jpg" /> https://sophiebodoh.com/Sainsbury-s-Christmas Tue, 07 May 2019 20:29:09 +0000 sophiebodoh https://sophiebodoh.com/Sainsbury-s-Christmas Sainsbury’s Christmas&nbsp; Creative Director: Sophie Bodoh Creative Director: Scott Dungate https://sophiebodoh.com/Sainsbury-s-Food-Dancing Mon, 06 May 2019 14:54:18 +0000 sophiebodoh https://sophiebodoh.com/Sainsbury-s-Food-Dancing Sainsbury’s. Food Dancing <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/f8d5b5823ef75cb3c015bd338f0989a67aac04c8a0b0e566478f9a6925233a8f/SAI01P16013_FoodDancing_Print_Bop_Landscape_Master_v01.jpg" data-mid="41597450" border="0" src="https://freight.cargo.site/w/1000/i/f8d5b5823ef75cb3c015bd338f0989a67aac04c8a0b0e566478f9a6925233a8f/SAI01P16013_FoodDancing_Print_Bop_Landscape_Master_v01.jpg" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/0f0161d0855632fb4b238ef112932e1f5883804608fe47aadc4d7f51149c2028/SAI01P16013_FoodDancing_Print_Strut_Landscape_Master_v01.jpg" data-mid="41597454" border="0" src="https://freight.cargo.site/w/1000/i/0f0161d0855632fb4b238ef112932e1f5883804608fe47aadc4d7f51149c2028/SAI01P16013_FoodDancing_Print_Strut_Landscape_Master_v01.jpg" /> <img width="1500" height="911" width_o="1500" height_o="911" data-src="https://freight.cargo.site/t/original/i/c0abd2ff747c03bafee8f503ae02718afda76adfc16adb87db4269f1cb2fecf0/SAI01P16013_Food_dancing_Metro_DPS_Mosh_v03.jpg" data-mid="41597449" border="0" src="https://freight.cargo.site/w/1000/i/c0abd2ff747c03bafee8f503ae02718afda76adfc16adb87db4269f1cb2fecf0/SAI01P16013_Food_dancing_Metro_DPS_Mosh_v03.jpg" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/f7d7c0590a8805baf278a3c645e3d29f81b95bb855743399f730b7cac80940c9/SAI01P16013_FoodDancing_Print_Rumba_Landscape_Master_v01.jpg" data-mid="41597452" border="0" src="https://freight.cargo.site/w/1000/i/f7d7c0590a8805baf278a3c645e3d29f81b95bb855743399f730b7cac80940c9/SAI01P16013_FoodDancing_Print_Rumba_Landscape_Master_v01.jpg" /> <img width="1500" height="375" width_o="1500" height_o="375" data-src="https://freight.cargo.site/t/original/i/0a9717bfee6f43767df8d37f645a7150c19b88fce10a69ba0b43543a963a8c33/SAI01P16013_FoodDancing_Print_Shake_TwoPeople_96Sheet_Master_v01.jpg" data-mid="41597453" border="0" src="https://freight.cargo.site/w/1000/i/0a9717bfee6f43767df8d37f645a7150c19b88fce10a69ba0b43543a963a8c33/SAI01P16013_FoodDancing_Print_Shake_TwoPeople_96Sheet_Master_v01.jpg" /> https://sophiebodoh.com/Chambord-Because-no-reason Sat, 27 Sep 2014 11:18:25 +0000 sophiebodoh https://sophiebodoh.com/Chambord-Because-no-reason Chambord Because No Reason&nbsp; Chambord was too special for its own good. People brought it out for celebrations and the rest of the year it was left to get dusty at the back of the cupboard. But why do you need a special occasion to drink it? If you like it, drink it. Because no reason. The Because No Reason attitude was also the perfect antidote to the media, which was constantly bombarding our audience (women 25-34) with what to wear, how to look, what to eat, what to do. We wanted to encourage people to do whatever they liked, for no other reason that they liked it. This attitude was inspired by the product itself - a pink liqueur, with a brilliantly flamboyant bottle, utterly itself, utterly unapologetic and utterly French. We created a look and feel called Odd Luxury where everything made no sense and complete sense. And a tone of voice, Absurd Logic, inspired by Eric Cantona and delivered by our Chambord woman, who was actually many women. She dolled out seemingly nonsenical advice which always boiled down to one very sensible point - do what you like.&nbsp; We brought the attitude to life in TV, social, a website and an event which invited people to have cake for dinner. Why? Because no reason, of course. <img width="1570" height="1570" width_o="1570" height_o="1570" data-src="https://freight.cargo.site/t/original/i/f1c6d5968e27771d28ffab620fc5f9f9fee327efc66df118edf201b4999603aa/Bubble_1570px_180914.jpg" data-mid="41612805" border="0" src="https://freight.cargo.site/w/1000/i/f1c6d5968e27771d28ffab620fc5f9f9fee327efc66df118edf201b4999603aa/Bubble_1570px_180914.jpg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2cc9f4a806593e73c7a0960ed173de8ef1a84ebac92fa602870c31bc6fc16ffb/Shuttlecock_1024px_060914.jpg" data-mid="41612809" border="0" src="https://freight.cargo.site/w/1000/i/2cc9f4a806593e73c7a0960ed173de8ef1a84ebac92fa602870c31bc6fc16ffb/Shuttlecock_1024px_060914.jpg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f06ab70c5ff3eb0b2c6cedb1718ce194ddafc66631600926b1b512a496defe0e/Big_Toe_1024px_220914.jpg" data-mid="41612804" border="0" src="https://freight.cargo.site/w/1000/i/f06ab70c5ff3eb0b2c6cedb1718ce194ddafc66631600926b1b512a496defe0e/Big_Toe_1024px_220914.jpg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/84cdf25886bbc75ce1c7d7d3e0315be45027647082c1b5f6cee853ec53b304a0/Flippers_1024px_310714.jpg" data-mid="41612808" border="0" src="https://freight.cargo.site/w/1000/i/84cdf25886bbc75ce1c7d7d3e0315be45027647082c1b5f6cee853ec53b304a0/Flippers_1024px_310714.jpg" /> <img width="1570" height="1570" width_o="1570" height_o="1570" data-src="https://freight.cargo.site/t/original/i/f31634e53014236fb69f14134a48985cae0d93c276193e4ad00ca455fd8488fb/Crab_Legs_1570px_300714.jpg" data-mid="41612806" border="0" src="https://freight.cargo.site/w/1000/i/f31634e53014236fb69f14134a48985cae0d93c276193e4ad00ca455fd8488fb/Crab_Legs_1570px_300714.jpg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/019c4e78a79167d57712df7cac725170134fa9fdbf2015fdf5afac9422506daa/Toothbrush_1024px_160814.jpg" data-mid="41612811" border="0" src="https://freight.cargo.site/w/1000/i/019c4e78a79167d57712df7cac725170134fa9fdbf2015fdf5afac9422506daa/Toothbrush_1024px_160814.jpg" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/d9dee065bd26efe159ade30c7551ef58352db5873ec63c37111b0c9c35877d4d/Spangly_Twitter_1024px.gif" data-mid="41612810" border="0" src="https://freight.cargo.site/w/1000/i/d9dee065bd26efe159ade30c7551ef58352db5873ec63c37111b0c9c35877d4d/Spangly_Twitter_1024px.gif" /> <img width="1570" height="1570" width_o="1570" height_o="1570" data-src="https://freight.cargo.site/t/original/i/39ff1b3368a94e7df8550105f2124ba0318400eb814c8eb82743735207018874/Eyeballs_1570px_010814.jpg" data-mid="41612807" border="0" src="https://freight.cargo.site/w/1000/i/39ff1b3368a94e7df8550105f2124ba0318400eb814c8eb82743735207018874/Eyeballs_1570px_010814.jpg" /> Graphite Pencil - Writing for BrandsWooden Pencil - Animation &amp; Illustration for Websites &amp; Digital Design &nbsp; Sophie Bodoh: Creative Ben Everitt: Creative Scott Dungate: Creative Director https://sophiebodoh.com/Warner-Bros-Studio-Tour-The-Galleon Wed, 08 May 2019 10:48:37 +0000 sophiebodoh https://sophiebodoh.com/Warner-Bros-Studio-Tour-The-Galleon Warner Bros Studio Tour The Galleon https://sophiebodoh.com/Lurpak-Joy-of-creation Wed, 02 Jan 2013 11:41:50 +0000 sophiebodoh https://sophiebodoh.com/Lurpak-Joy-of-creation Lurpak Joy of creation Good cooking makes you feel good. It doesn't have to be perfect. Spillages will happen, crusts will crack, but your wonky, bumpy creation is glorious, because you made it. We wanted to celebrate food made by real cooks, not the super-perfect, airbrushed food you see in advertising all too often, so we enlisted the help of passionate food bloggers, who devised the recipes and cooked on set. Once the posters were out in the real world pie enthusiasts started spotting them, and tweeting the locations of the pie poster across Britain. #piewatch <img width="1206" height="607" width_o="1206" height_o="607" data-src="https://freight.cargo.site/t/original/i/8d2f23feb81335eb87c462be3766e3c7b3c215f76b308487e7634b5fb2ecc0e9/Triumph_48sheet_o.jpg" data-mid="41597314" border="0" src="https://freight.cargo.site/w/1000/i/8d2f23feb81335eb87c462be3766e3c7b3c215f76b308487e7634b5fb2ecc0e9/Triumph_48sheet_o.jpg" /> <img width="827" height="1240" width_o="827" height_o="1240" data-src="https://freight.cargo.site/t/original/i/c26042a2e5eefb067cb08e8f773c7d953131a19c0fc9f0198a9a51ceb09de2c5/LUR01G06126 Pride 6sht_o.jpg" data-mid="41597313" border="0" src="https://freight.cargo.site/w/827/i/c26042a2e5eefb067cb08e8f773c7d953131a19c0fc9f0198a9a51ceb09de2c5/LUR01G06126 Pride 6sht_o.jpg" /> <img width="827" height="1240" width_o="827" height_o="1240" data-src="https://freight.cargo.site/t/original/i/f5126f2197fededd53e69a5475cc4b986329a001b9302af6437b9aa012d06aa7/LUR01G06126 One Offs 6sht_ver2_o.jpg" data-mid="41597315" border="0" src="https://freight.cargo.site/w/827/i/f5126f2197fededd53e69a5475cc4b986329a001b9302af6437b9aa012d06aa7/LUR01G06126 One Offs 6sht_ver2_o.jpg" /> <img width="1208" height="609" width_o="1208" height_o="609" data-src="https://freight.cargo.site/t/original/i/94ecae6631d3ba74a16e780f5d9b6281655777e638a888e872d0f8f58b1e334c/crispy_bits_48sheet_o.jpg" data-mid="41597316" border="0" src="https://freight.cargo.site/w/1000/i/94ecae6631d3ba74a16e780f5d9b6281655777e638a888e872d0f8f58b1e334c/crispy_bits_48sheet_o.jpg" /> Campaign Magazine's top 5 posters of the year Agency - Wieden + Kennedy Creative - Sophie Bodoh Creative - Ben Everitt Creative Directors - Ben Walker and Matt Gooden Photographer - Nadège Mériau Producer - James McNichol https://sophiebodoh.com/Tesco-Horsemeat Fri, 30 Aug 2013 08:30:52 +0000 sophiebodoh https://sophiebodoh.com/Tesco-Horsemeat Tesco Horsemeat In response to the horse meat incident we created a set of four ads. Our aim was to just speak to people honestly about what had been going on. No frills, no dodging the subject, just saying it how it is and setting out Tesco's ambition for change.It caused a bit of a stir with the media comparing it to poetry, it was in the Evening Standard and the BBC, it was even on The One Show. <img width="1695" height="1048" width_o="1695" height_o="1048" data-src="https://freight.cargo.site/t/original/i/37095b66da1c993398fa215bbdc66bdd21e0d9535d39a59e9c9ded3c7a3cf839/burgers_o.jpg" data-mid="41597302" border="0" src="https://freight.cargo.site/w/1000/i/37095b66da1c993398fa215bbdc66bdd21e0d9535d39a59e9c9ded3c7a3cf839/burgers_o.jpg" /> <img width="2048" height="2730" width_o="2048" height_o="2730" data-src="https://freight.cargo.site/t/original/i/320e4c4d7a8f8c0b224c6e4b7d5afe4033bc0cc9ad058eddbfc2be6dfb389884/evening standard_o.jpg" data-mid="41597303" border="0" src="https://freight.cargo.site/w/1000/i/320e4c4d7a8f8c0b224c6e4b7d5afe4033bc0cc9ad058eddbfc2be6dfb389884/evening standard_o.jpg" /> <img width="603" height="723" width_o="603" height_o="723" data-src="https://freight.cargo.site/t/original/i/e770bb852088dd401fc5d39c04f4af5701f612f5d580f7a153e4828c3c4f2071/BBC.jpg" data-mid="41610184" border="0" src="https://freight.cargo.site/w/603/i/e770bb852088dd401fc5d39c04f4af5701f612f5d580f7a153e4828c3c4f2071/BBC.jpg" /> https://sophiebodoh.com/Chambord-How-To-Hijacking Mon, 08 Feb 2016 18:43:55 +0000 sophiebodoh https://sophiebodoh.com/Chambord-How-To-Hijacking Chambord How To Hijacking Creative Director: Sophie Bodoh Creative Director: Ben Everitt Creative: Danielle Noel Creative: Thom Whitaker https://sophiebodoh.com/Babbel-Speak-the-language-like-you-always-wanted Wed, 08 May 2019 09:13:44 +0000 sophiebodoh https://sophiebodoh.com/Babbel-Speak-the-language-like-you-always-wanted Babbel Speak the language like you always wanted Creative Director: Sophie Bodoh Creative: Ben Shaffery Creative: Max Batten